I am a creative designer.
I am a problem solver.
To me, real design is finding a solution that will feed my hunger for creativity while doing everything possible to aid in functionality.
I pride myself on my ability to visualize three-dimensional pieces and aspire to create work that overlaps multiple disciplines. Through connecting my graphic design studies with influences from sculpture, graffiti art and fashion I feel as though I am constantly able to learn new techniques and develop my capabilities as an artist.
Though born in Sydney Australia, I recently made the move to Chicago Illinois to pursue my love for design.
Feel free to take a look through some of my work below!
Merging the expressive nature of graffiti art with modern type principals, Intersection upholds a unique balance of style and structure. It combines the individualistic personality of graffiti art with a high level of typographic consistency, allowing it to work well as both title text and abstract form.
Based off of the letter ‘x’ from the Intersection typeface, this sculptural representation explores the dimensionality of type design and references the jagged and planar nature of the typeface. It also aims to create a junction between sculptural expression and graphic design.
In the Spring 2009 edition of the literary/arts journal Ninth Letter, we set out to define 'New American Typography'. Being that each story was completely unique, we felt the need to create a custom typeface design that truly spoke to the underlying feel of each. Through referencing the principals of wood-cut type from around 1830-1900 I developed designs for five of the twelve main stories.
This identity design was selected to represent the University of Illinois senior graphic design exhibition at the Ispace Gallery Chicago, during March-April of 2009. It was developed to promote the sophisticated mindset of my senior class and references our dimensionality through the fact that we have all worked outside of the expected confines of graphic design. I created a post card, custom typeface design, and a string and nail based installation in the gallery space itself, while others based a website, fliers, posters, buttons and even food choices off of my design.
This social justice and awareness based compilation CD is rooted in the idea of uncovering the truth. It is made of wood veneer and black board, and has the design screen printed over top. Interactivity is emphasized through the fact that the viewer is actively uncovering layers to reveal the raw and natural truth beneath.
The Amphorae Wine Spa is a project I worked on that relates to design through being a case of pure problem solving. It is a concept proposal for the renovation of an old silo structure on the University of Illinois Campus. Located in an emerging up-scale area, I led a team to develop a complete overhaul of the structure into an elegant spa treatment facility revolving around the idea of experiencing fine wines in a purely unique, relaxation facility. The logo, complete floor plan, fabrics and treatment packages were all created.
The goal for this poster re-design was to emphasize the fact that many professionals were coming to the campus, each with individual perspectives. The solution for this was to create a dimensional poster that stands off the wall, can be read in sections and utilizes clear typographic hierarchy. This way structure was created through the fold lines, allowing me a way to break up the large amount of content. In doing so, viewers were then able to read the poster section by section as they walked past, from multiple perspectives.
I directed this photo shoot for the Spring 2009 edition of Ninth Letter to go along with 'Some Kinds of Love'. This story describes a black male trying to fit into a predominantly white society. He struggles with this however, through the fact that his blackness is constantly called into question causing his regretful fall into the role of the overly-sexual, aggressive and dominant black male. I chose to use photographs as the imagery and really emphasize the two extremes. There is no middle ground, and through the collaboration with another designer, this double sided page is inserted into a vellum, screen printed sleeve within the magazine. This sleeve represents the outside forces defining how we look at certain parts of the models body.
This book describes the best and worst points of my life. The imagery is solely expressive, based off of the fact that throughout it all graffiti was my only constant influence. Each chapter represents a key point and an entirely new feel presented through the color scheme, texture and level of typographic variation.
In this poster series for the Annie E Casey Foundation, the racial disparities of the juvenile justice system are brought to the forefront. Done through manipulating the framework of the game hopscotch, three key areas of inequality between black and white youths are represented. Each poster maintains a strong sense of urgency and unease in order to promote the dire need to re-think and re-organize the juvenile justice system.
Copyright Darren McPherson 2009 · All rights reserved · mcpherson.darren@gmail.com

