Creative Direction + Design

GQ x Tiffany

In a joint venture between GQ Magazine and Tiffany & Co., we set out to amplify the launch of the new CT60 watch collection through social dialogue and influencers in NYC. A fully-immersive custom content hub was created to drive social buzz as well as an intimate event to showcase the new watch.

Our first-to-market parallax destination that tells the story of “Style in a New York Minute” through the eyes of two NYC-based GQ Insiders. Promoted across the Insiders’ Instagram channels, GQ Report Instagram, Twitter, Facebook, as well as co-branded units on

A social amplification strategy using the Insiders’ Instagram as well as GQ social channels (Instagram, Facebook and Twitter) resulted in a hugely successful campaign with more than 93% of surveyors saying they had a more favorable opinion of Tiffany & Co. after seeing this execution. 90% also said they were more likely to consider shopping at Tiffany & Co. in the future because of it. 

The site took home the IAC Best Fashion/Beauty Website award in 2016.