Creative Direction + Design

Typeforce Installation

With so many of our projects demanding a unique vision for life in print, a simple thank you goes to Graphic Arts Studio and all involved. We see them as much a part of our design process and decision making as our client conversations and brainstorming sessions. Using materials kindly given to us by their team, we set out to create a big “thanks” inspired by their mark, materials they use and processes they play with. Without them, so much of this show, this install and our craft could not come to light.

All letters hand rolled on reclaimed paper from prior projects at Graphic Arts Studio.

527 Hand-rolled paper tubes, 500 Recycled press sheets, 17 Rolls of tape, ~550 Yards of fishing line, 14 Paper cuts and 7.5 Hours of sleep each over an 86 hour stretch.

This project was a collaboration between Darren McPherson and Will Miller.


Typeforce 2 - Installation Process